Meet Our Founder & Chief Media Officer
Maxine’s journey began in the heart of San Francisco’s traditional media ad agency world, launching her career as a Broadcast Buyer at Hal Riney & Partners. With an eye for detail and a knack for negotiation, she quickly made her mark. Her passion for strong brands led her to Coca-Cola of Northern California, where she managed local media negotiations and buying across TV, radio, print, and out-of-home for a portfolio of beloved beverage brands.
As the digital era dawned in the late ’90s, Maxine embraced the future. She joined innovative start-ups and cutting-edge agencies, positioning herself at the forefront of digital transformation. From building integrated campaigns to driving omni-channel media strategies, she brought a strategic mindset to every challenge.
Over the years, Maxine has led campaigns for some of the world’s most iconic brands in the B2C and B2B space: Microsoft, Virgin America, Gap Inc., e.l.f. Cosmetics, Welch’s Fruit Snacks, and the San Francisco Ballet, to name a few. Whether working with global agency powerhouses like Universal McCann, AKQA, and Razorfish, or nimble independent shops like Eleven Inc. and Media Matters WW/AXM, she has consistently delivered results that matter.
Today, Maxine partners directly with brands and agencies alike, offering senior-level insight, hands-on strategy, and a collaborative spirit that drives performance. She’s a trusted advisor, a client champion, and a media guru who knows how to make every dollar work harder.
Behind the Name
We specialize in building strategic campaigns, then measuring them to Hit the Mark on your paid Media objectives and goals.
Why Work with Hit The Mark Media?
Big Agency Thinking. Boutique-Expert Level Attention. Real Results.
At Hit The Mark Media, we combine 30+ years of experience in traditional and digital media—from global campaigns to hyper-local activations—with the agility and focus of a boutique agency. We deliver smart, data-driven strategies that are tailored to your audience and aligned with your goals, whether you're building brand awareness or driving performance.
With proven negotiation expertise and strong relationships across media vendors and platforms, we bring value to every dollar spent. We collaborate seamlessly with internal teams, optimize continuously through testing and insights, and stay laser-focused on delivering measurable results.