Three silhouetted people engaging in conversation inside a modern building with large windows, overlooking a city skyline in the distance. Hit The Mark Media

Paid Media That Hits The Mark

Behind the Name

We specialize in building strategic campaigns, then measuring them to Hit the Mark on your paid Media objectives and goals.

Capabilities

We are a comprehensive, full-service media partner for agencies and clients, specializing in media strategy, planning, execution, optimization, performance analysis, and KPI-driven campaign fulfillment.

From emerging start-ups to established Fortune 500 enterprises, Hit The Mark Media aligns with your objectives, acting as a dedicated and strategic extension of your marketing team.

Why Work with Hit The Mark Media?

Big Agency Thinking. Boutique-Expert Level Attention. Real Results.

At Hit The Mark Media, we combine 30+ years of experience in traditional and digital media—from global campaigns to hyper-local activations—with the agility and focus of a boutique agency. We deliver smart, data-driven strategies that are tailored to your audience and aligned with your goals, whether you're building brand awareness or driving performance.

With proven negotiation expertise and strong relationships across media vendors and platforms, we bring value to every dollar spent. We collaborate seamlessly with internal teams, optimize continuously through testing and insights, and stay laser-focused on delivering measurable results.

Diagram titled 'Our Approach' with a list of steps on the right side: Media Brief, Research + Data, Strategy, Planning, Implementation, Optimization, Analytics + Reporting, Reconciliation. Hit The Mark Media

Vertical Industry Expertise

Retail & Fashion

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Real Estate

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Footwear

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Beauty

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CPG

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QSR

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Beverage

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Education

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Arts & Entertainment

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Healthcare

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Vitamins & Supplements

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Travel & Airline

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Clean Energy

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Clean Tech

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SaaS Technology

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Software

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Cyber Security

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Non-Profit

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FinTech

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Construction

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Retail & Fashion • Real Estate • Footwear • Beauty • CPG • QSR • Beverage • Education • Arts & Entertainment • Healthcare • Vitamins & Supplements • Travel & Airline • Clean Energy • Clean Tech • SaaS Technology • Software • Cyber Security • Non-Profit • FinTech • Construction •

Services

    • TV

    • Radio

    • OOH

    • Print

    • Social

    • Search

    • Programmatic

    • Streaming Audio/Podcast

    • Retail

    • CTV

    • Video

    • Display

    • Site Direct Partnerships

    • Influencer

    • B2C / D2C (Brand Awareness & Performance Media)

    • B2B (Brand and Demand Generation)

    • Media Process

    • Onboarding New Clients

    • Transitioning Offshore Teams

    • Media Agency RFP

  • Hit The Mark Media is also a great solution and seamless transition for:

    • Maternity / Paternity Leave 

    • Medical Leave

    • Utilizing contractor support in lieu of FTE headcount

Clients We’ve Worked With Along The Way

Logos of companies Hit The Mark Media has worked with.
Logos of companies Hit The Mark Media has worked with.
Logos of companies Hit The Mark Media has worked with.
Logos of companies Hit The Mark Media has worked with.
Logos of companies Hit The Mark Media has worked with.
Logos of companies Hit The Mark Media has worked with.

Agencies We’ve Worked With Along The Way

Logos of organizations and agencies Hit The Mark Media has worked with.
Logos of organizations and agencies Hit The Mark Media has worked with.
Logos of organizations and agencies Hit The Mark Media has worked with.
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Meet Our Founder & Chief Media Officer

Maxine’s journey began in the heart of San Francisco’s traditional media ad agency world, launching her career as a Broadcast Buyer at Hal Riney & Partners. With an eye for detail and a knack for negotiation, she quickly made her mark. Her passion for strong brands led her to Coca-Cola of Northern California, where she managed local media negotiations and buying across TV, radio, print, and out-of-home for a portfolio of beloved beverage brands.

As the digital era dawned in the late ’90s, Maxine embraced the future. She joined innovative start-ups and cutting-edge agencies, positioning herself at the forefront of digital transformation. From building integrated campaigns to driving omni-channel media strategies, she brought a strategic mindset to every challenge.

Over the years, Maxine has led campaigns for some of the world’s most iconic brands in the B2C and B2B space: Microsoft, Virgin America, Gap Inc., e.l.f. Cosmetics, Welch’s Fruit Snacks, and the San Francisco Ballet, to name a few. Whether working with global agency powerhouses like Universal McCann, AKQA, and Razorfish, or nimble independent shops like Eleven Inc. and Media Matters WW/AXM, she has consistently delivered results that matter.

Today, Maxine partners directly with brands and agencies alike, offering senior-level insight, hands-on strategy, and a collaborative spirit that drives performance. She’s a trusted advisor, a client champion, and a media guru who knows how to make every dollar work harder.

Contact Us

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